Marimekko RTW 2013

Today I am very proud to be a Finn.

Finnish fashion house Marimekko had it's debut at New York Fashion Week yesterday, and it was a success!

I'm so excited to see my beloved brand paisano taking a step towards something new .

I have to admit I kinda abandoned Marimekko during the past years. For me, they were stuck with riding on the few famous 60's prints and forgot to move on style-wise for a very long time.

Monday's show was a true sign of a course correction!
Gone were (well, almost) the bore-me-to-death saggy hipster bags ehm, dresses, the traditional prints had been given a beautiful, artsy facelift and evening gowns had sculptural cuts that together with the silk fabric made them look like pieces of fine art.

And oh boy, those applauds when 81-years-old model Carmen Dell'Orefice appeared, barefoot and jumping like a pony in the first spring day!

Click here to see videos of the show:
Marimekko RTW 2013 Catwalk 

Behind the Scenes: Marimekko @New York Fashion Week

Videos: Vidcat, Helsingin Sanomat-Reuters
Photos: Dario Canatatore, Mark von Holden (Getty), Robert Mitra (WWD)